Aftermarket Parts – Promotions Manager

SUMMARY

The Aftermarket Product Manager is responsible for the end-to-end strategy for specific commodities within our aftermarket parts offering. This role interfaces with Engineering, Supply Chain, and Sales, ensuring our customers have access to high-quality components throughout the lifecycle of their equipment. The primary goal is to analyze market conditions and competitive positioning, maximize portfolio profitability, expand product offering, improve parts availability, and drive brand loyalty through superior solutions.

RESPONSIBILITIES

• Portfolio Strategy: Develop and execute a multi-year, commodity specific roadmaps within the parts category, including new product introductions (NPI), promotional programs, and phase-out strategies for legacy components.
• Market Analysis: Conduct competitive benchmarking and lost sales analysis to identify gaps in the current offering.
• Pricing & Profitability: Manage price positioning to balance market competitiveness with margin targets. Collaborate with the pricing teams to implement dynamic pricing strategies based on demand and sourcing costs.
• Inventory & Forecasting: Collaborate with dealer network, demand planning, and supply chain to ensure optimal stocking levels both at HCMA and our dealers to minimize availability while avoiding excess inventory.
• Sales Enablement: Create technical documentation, digital catalogs, and training materials to help the sales team and distributors move more volume.
• Customer Insights: Engage directly with field sales (RBMs, RSMs), dealer staff and key end users to understand "pain points" and identify opportunities to expand and improve the parts offering.

Key KPI's

• Year- over-year sales growth, market share, inventory turnover, availability, dealer fill rates, obsolescence ratio

KNOWLEDGE AND EXPERIENCE

• Experience: 3-5+ years in Product Management, Category Management, or Technical Sales within an industrial, automotive, or aerospace aftermarket environment.
• Business Acumen: Strong understanding of Gross Margin, lifecycle pricing strategy, and Inventory Turn metrics.
• Technical Literacy: Ability to read schematics or technical drawings and communicate effectively with engineers.
• Data Proficiency: Experience using ERP/CRM systems (MS Dynamics, PowerBI, MS Office Products) and advanced Excel skills for data-driven decision-making.
• Education: Bachelor's degree in business, Engineering, or a related field (MBA is a plus).